Hello [[INITIATIVE.AUDIENCE MEMBER.FIRST NAME]],
Blue Faery's mission is deeply personal, yet it spans far beyond any single story. Every so often, a moment drives that reality home. This year, ASCO was that moment.
Our U.S.-based Blue Faery team traveled to Chicago, along with two incredible volunteers, Jeff Cape and Nicole Wright-Derks. At our booth, we connected with 477 people from 58 countries.
I keep coming back to that number. Not because it is impressive, but because of what it represents. Physicians, researchers, advocates, patients, caregivers, and people from around the world stopped to talk about liver cancer. Each conversation reminded me that this disease reaches across borders, languages, and communities. It also reminded me how much work still needs to be done.
When Adrienne was diagnosed, liver cancer felt invisible. There were so few resources, so little awareness, and not enough urgency. I remember how isolating that felt as her parent. I also remember promising myself that if I could help another family feel less alone, I would.
That promise is why Blue Faery exists.
As we mark Men's Health Week, I wanted to take this opportunity to speak directly to the men in our community, and to the people who love them. Liver cancer is more common in men than in women. In 2026, the American Cancer Society estimates that 27,790 men in the United States will be diagnosed with liver cancer and intrahepatic bile duct cancer, compared with 14,550 women. Men are also expected to account for 19,650 of the estimated deaths from these cancers this year.
Those numbers are fathers, husbands, sons, brothers, friends, and colleagues. They are people whose lives matter deeply.
If you are a man with risk factors for liver cancer, including hepatitis B, hepatitis C, cirrhosis, heavy alcohol use, obesity, type 2 diabetes, fatty liver disease, or a family history of liver cancer, please talk with your doctor about screening. If you love someone who may be at risk, encourage him to ask questions, schedule an appointment, get a metabolic panel, and follow up on abnormal liver test results. Often, advocacy begins at home.
That is also why resources matter. Blue Faery's Patient Resource Guide helps patients and families better understand liver cancer, treatment options, questions to ask, and where to find support. If your practice is in the United States, you can order directly from the patient resource link. If your practice is outside the United States, please use our international request form to order guides directly from Blue Faery. No one should have to face this diagnosis without clear information, practical tools, and compassionate guidance.
Next month, we will continue that work through The Truth About Liver Cancer: Mind, Body & Support. Scroll down to learn more and join the event.
Thank you for standing with us and helping carry this mission forward. What began with Adrienne's story continues through every conversation, every resource shared, and every family reminded that they are not alone.
Fighting Liver Cancer Together,
Andrea Wilson Woods
Founder and President